Communication of Sales Encouragement Plan 

Creating a global concept, identity and communication materials for the incentive campaign of the Commercial Direction of Agentes y Corredores Caser.

The challenge. An incentive to know, the trip wasn’t 100% approved. Creating a solid and attractive concept, symbolic which cast the attention towards the experience rather than the destination. 

The concept. Without a settled destination, we developed a concept based on the journey as an adventure and the traveller as the leading subject.