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The importance of a name

 

What does your name

     Say?

The head of an arrow, what introduces you to your audience. You are going to show your new-born Brand and… what’s its name? There are faultless names. They fit like a second skin. Made for those brands, as if they could not be named any other way.

The precise name gives the Brand personality, uniqueness and intimate values, making it stronger, taller, smarter and with greener eyes…

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